Our Story

Meet the Founder

Founded by Anjali Soneji during a time of personal loss, De Roms embodies the idea that beauty can emerge from even the most challenging of times. Anjali has always been fascinated by stories, so she set out to create a brand that would explore this through art, literature, and everything in between.

Born in London and raised in Gibraltar, Anjali always harboured a desire to explore the world and dream big, never allowing anything to hinder her path. She has always been captivated by jewellery and its ability to hold deep meaning.

Anjali's fascination with jewellery stems from her understanding of its profound symbolism and the meaningful connections it can create. From a young age, she recognised how jewellery transcends mere adornment and becomes a tangible expression of emotion, memory, and personal stories. Inspired by the intricacies of human experiences, Anjali embarked on a quest to create a brand that would unravel the enthralling narratives woven within each piece.

The name "De Roms" in Spanish translates to "Of Roms." Roms was the nickname given by Anjali to her dog, Romeo. When Romeo passed away, Anjali felt it was befitting to name her next adventure after him, since he had been the most profound and cherished chapter in her life's story.